Why small/medium business are hesitant about marketing expenditure

The internet has levelled the marketing space for pretty much everyone that cares to take advantage of it. Nowadays, firms that could hitherto not afford to advertise in the mainstream media are able to advertise online. Moreover, the online marketing budget does not require a big budget. However, even with its affordability, not enough businesses are making enough use of digital marketing. This is especially so for small and medium business who, ironically, would be the greatest beneficiaries.

So, why aren’t these upcoming businesses taking advantage of online marketing?

There are a variety of reasons why, ranging from pure ignorance to unfounded fears. We look at a few that you ought to run away from like a plague.

Ignorance of Website Marketing

The education about the importance of website marketing has not been vigorous enough. Okay, perhaps majority of business owners know that they need a website, but their knowledge stops at that. They do not know that they need to optimize their sites for search engines. Some do not even know what Search Engine Optimisation is.

Seeing as SEO will not have a huge effect on how the sites look, such people often feel like they don’t have to spend on it. If you are still stuck in this jungle, you need to get out- fast. If only you knew the great things SEO can do for your site: you would allocate it a budget right now!

Read How good is your website for an effective Digital Marketing?

Unfounded fears

Website marketing ignorance is not just about knowing; it is also about having inaccurate knowledge. Since most upcoming firms have small marketing budgets, they get the impression that it would not be enough to run effective digital marketing campaigns.

What such firms do not understand is that with their tight budgets they could still run an effective campaign. Some website marketing misconception you need to drop like a hot potato include:

• Website marketing is a waste of money
• So long as you have a website, your job is done
• Your competitors are not using SEO
• Only huge firms can afford internet marketing

What is the deliverance from this wilderness?

You know how they say knowledge is power? It is even truer (if that is a word) when it comes to business. You need to make to understand what digital marketing can do for your small business. That way, you will understand the need to allocate a budget with the same seriousness as you do to staffing and logistics.

Now that you are here, you need not look any further. SEO Online Mileage is specifically designed by Kenyan experts, for Kenyan businesses. All you need to know about SEO you can learn here, and all SEO needs you have will be solved by us in a tailor-made fit just for you!

Read Social Media Marketing vs Search Engine Optimization (SEO) Marketing

This article was first published on SEO Online Mileage website